“In a way, this comes around with each generation,” says Lou Ellerton, a brand consultant with considerable experience tracking consumer trends. “A decade ago, people might remember board game cafés being all over the news. That was Generation X experiencing the same nostalgia and backlash against work; we called them ‘greenagers’ – grown-up teenagers. What we’re seeing now is Generation Y having the same feelings, and they’re less ashamed about it.”

“某种程度上说，每代人都会这样，”善于捕捉消费趋势的品牌顾问卢•伊勒顿说，“十年之前，人们或许还记得，资讯中全是桌游咖啡厅的报道。那是有着相同的怀旧情绪并且同样厌恶工作的X一代（出生于1970年代的美国人），我们称他们是“成年的孩子们”。而我们现在所看到的是Y一代（出生于1980年后的美国人）相同的情感，只不过他们不那么感到羞愧了。”

Indeed, as millennials have sought to return to the toys of their own childhoods, clever brands have pandered to their every needs, often charging very adult prices for essentially souped-up versions of 90s toys. Could it be that Gen Y, unable to afford to move on with their lives in the traditional sense – getting a mortgage, for one – are seeking more immediate pleasures?

的确，当千禧一代回归各种儿时的玩具时，精明商家便努力迎合他们的各种需求，经常把改装过的90年代的玩具高价卖给成年人。Y一代会不会因为承担不起传统意义上长大的代价——比如支付不起抵押贷款——而去寻求更加直接的乐趣呢？

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