亚马逊将开首家线下杂货店不设结账台自动扣款_公共英语阅读理解

亚马逊将开首家线下杂货店不设结账台自动扣款

星球零售咨询机构分析师娜塔莉•伯格说道，“百货零售市场饱和，而顾客对亚马逊的线下销售格外期待。”

"If they're going to differentiate, they'll need to translate the fantastic customer experience that they have created online in a physical store setting. This is no easy feat. Removing the traditional checkout process does exactly that."

“如果亚马逊想要独树一帜，他们需要将其在线上创造的超凡购物体验落实到实体销售中。这绝非易事，但摒弃传统收银程序这一举措却的确做到了这一点。”

Customers will swipe into the store using the Go app. It will use computer vision, sensors and deep learning algorithms to keep track of what customers are picking up off the shelves.

顾客将通过Amazon Go软件（扫码）登入商店。系统将会使用机械视觉、感应器和深度学习算法来跟踪记录顾客从货架上选取的商品。

Amazon has spent four years developing the shop.

亚马逊已投入四年时间研发这一实体百货店。

"Despite significant investment in store technology, the checkout experience has been largely ignored," said Ms Berg.

伯格表示，“尽管商家在商店的技术层面投资巨大，但顾客的结账体验却一直以来被大大忽略了，”

"Retailers have made a lot of progress on mobile payments as a standalone option; however, very few have been successful in moving towards a comprehensive mobile wallet and thereby addressing the problem of long queues. This is where Amazon comes in."