女性专用圆珠笔“Bic for her”
一家名为Bic的公司曾经推出女性专用圆珠笔“Bic for her”,据称笔杆经过特别设计,贴合女性手部线条,书写省力,价格是普通圆珠笔的两倍。刚一面世,就受到所有人的讽刺和嘲笑。著名脱口秀节目“艾伦秀”也对它毫不留情地吐槽:“太可怕了,原来以前我用的都是男人的笔。”
Remember Bic for Her, the pink and purple pens “for women” that were ridiculed as sexist when they showed up in the office supply aisle in 2017?
还记得2017年推出的女性专用圆珠笔“Bic for her”吗?这款粉色和紫色的圆珠笔遭到嘲笑,人们认为这样的产品出现在办公用品中有性别歧视之意。
高露洁牌速冻食品
In the 1980s, Colgate produced a line of frozen dinners, encouraging people to eat a branded dinner before brushing their teeth with Colgate toothpaste. West describes the flop succinctly: "Brand extension failure."
上世纪80年代,高露洁公司生产过一款速冻食品,鼓励人们吃高露洁牌子的晚餐,再用高露洁牌子的牙膏刷牙。韦斯特简洁明了地说,这是“品牌延伸失败”。
哈雷摩托牌香水
Speaking of brand extensions, the motorcycle company Harley-Davidson released its own line of perfumes and colognes in 1996. They were called "Hot Road" and contained woody notes with hints of tobacco.
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