韦斯特说,柯达DC40数码相机在1995年面世时是当年最新最潮的一款,但由于柯达公司在2017年最终破产,这款产品也失败了。柯达公司低估了网络图片分享的影响力。
可口可乐公司“可乐二代”
Beverage companies are known for creative (and sometimes puzzling) innovations. One casualty was Coke II, or New Coke as it was first branded, which replaced Classic Coke on shelves in early 1984.
饮料公司常以创意著称 Within months, customers demanded that Coke begin selling its original formula again. New Coke was eventually discontinued in 2002.
没过几个月,消费者就要求可口可乐公司重新销售经典版可乐。“新可乐”在2002年退出市场。
The story isn't all bad: Though New Coke has been called a failure, sales of Classic Coke ended up surpassing Pepsi by the end of 1985. New Coke may have left a positive impact after all.
这事儿也没那么糟:尽管“新可乐”失败了,经典版可口可乐的销量却在1985年底超过了百事可乐,这也算是一点贡献。
“咖啡可乐”
Samuel West
A clearer failure was Coke BlaK. The coffee-flavored soda was released in 2006 and promptly discontinued in 2008 after complaints about the poor taste combination and excessive caffeine.
“咖啡可乐”是一个更失败的例子。这款咖啡味的可乐在2006年推出,2008年就迅速停产了,消费者抱怨说口感奇差,咖啡因过多。
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