“In the case of the big brands, it’s absolutely very negative for them to suddenly have the same product with slashed prices,”The fashion designer said.
时装设计师说:“对于大品牌来说,突然之间同一种产品大幅降价,绝对是非常不利的。”
“Burberry, I can imagine, is particularly concerned about this because we all know that it went through a huge image change from sort of shabby to high gloss, high fashion. So they are probably worried about making things cheap and rolling back the clock.
“我能想象,巴宝莉对这件事特别关注,因为我们都知道,它经历了一个巨大的形象变化,从破旧到高光泽、高时尚。所以他们可能会担心把东西变便宜,把时间倒流。
“It is brand protection, in this case. They don’t want it to go to the wrong people.”
“在这种情况下,这是品牌保护。他们不想让它去找错人。”
A spokesman said: “Burberry has careful processes in place to minimise the amount of excess stock we produce. On the occasions when disposal of products is necessary, we do so in a responsible manner and we continue to seek ways to reduce and revalue our waste.”
一位发言人说:“巴宝莉公司已经采取了谨慎的措施,尽量减少我们生产的过剩库存。在需要处理产品的情况下,我们会以负责任的态度进行,我们会继续寻找减少和重新评估废物的方法。”
【衣服库存堆积怎么办?Burberry的做法震惊我了】相关文章:
最新
2019-01-07
2019-01-07
2019-01-07
2019-01-07
2019-01-07
2019-01-05