Burberry destroyed £28.6m of clothing and cosmetics last year as part of efforts to protect its upmarket brand and guard against counterfeiting.

巴宝莉公司去年摧毁了2860万英镑的衣服和化妆品，作为努力保护其高端品牌并防止假冒的一种方法。

The luxury British label incinerated the equivalent of 81,000 of its signature plaid scarves, according to its latest annual accounts, in a practice said to be rife among fashion houses.

据该公司最新的年度报告显示，这家英国奢侈品牌焚烧了相当于8.1万件的标志性格子围巾，据说这种做法在时尚品牌中十分普遍。

Industry insiders say high-end brands burn unwanted stock to prevent their clothes being sold at knockdown prices and worn by the “wrong people”.

业内人士表示，高端品牌会烧掉不需要的库存，以防止它们的衣服以低价出售，被“不适合的人”穿。

But the fashion houses say surplus goods are incinerated to prevent them falling into the hands of counterfeiters.

但是时装公司说，为了防止他们落入制假者的手中，多余的物品被焚烧了。

Burberry destroyed more than £90m of products over the last five years, and the amount burnt annually has increased dramatically.

在过去的五年里，巴宝莉公司摧毁了超过9千万英镑的产品，每年燃烧量也急剧增加。

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