STOCKHOLM, Jan. 19 -- With a boost of the EU-China Tourism Year (ECTY) in 2018, Chinese tourists visiting Europe enjoyed more convenient ways of traveling, methods of payment, and much closer appreciations of European cultures.
DEEPER AND WIDER
Unlike previous patterns of quick sightseeing and shopping, Chinese tourists to Europe have been seen visiting many destinations for much longer time, and with more interests to interact with the local population, art and culture, said Wolfgang Georg Arlt, director of China Outbound Tourism Research Institute to Xinhua in a recent interview.
In what Arlt called the "Second Wave" of outbound tourism from China, he witnessed in the past few years, "authentic experiences", "living like a local", increased interest in regional food and drinks, the step from "taking a photo of" to "taking part in", have became buzzwords especially among the younger Chinese travelers.
"Unlike traditional group tours, more and more Chinese young people are choosing to travel in France in a free-flowing way. They pay more attention to culture and art, and want to go to other cities outside Paris. We have seen these changes," Patricia Barthelemy, Head of Promotion/Leisure Marketing at the Paris Convention and Visitors Bureau, said in the first edition of Sino-French Tourism Forum earlier this month.
This trend has also been revealed by Eva Recordier, promotion manager of Pont du Gard, a UNESCO World Heritage Site in 1985.
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