So where does a ByteDance smartphone come into the picture? By offering its own smartphone and preinstalling its family of apps on it, ByteDance can greatly expand the number of users of its entire app ecosystem.
那么字节跳动公司的智能手机会从哪儿入手呢?字节跳动公司通过推出自己的智能手机,并在手机里预安装所有本公司的应用,就能大幅提高应用程序的总体用户数量。
Smartphone app pre-installs have long been a popular way for software companies in China to increase their apps’ user bases, and with the popularity of TikTok, it wants to leverage that app’s star power to push a smartphone with the company’s other apps on it.
在中国智能手机预装应用程序一直是软件公司提高应用程序用户群的流行方式。抖音大火,它的母公司想利用这款应用的明星效应来推出一款预装了该公司其他应用的手机。
Even though the smartphone market in China is already crowded by bigger players like Huawei, Apple, Vivo, Oppo, and Xiaomi, the move makes sense.
即使中国的智能手机市场已被更大的供应商挤占,如华为、苹果、Vivo,Oppo和小米,但该公司此举也合情合理。
After all, the more a company diversifies its offerings, the less risk the company has if one of its apps flounder in the future. And while TikTok clearly dominates the social media landscape right now, apps that cater to the whims of teens are also susceptible to teenagers’ fickle behaviors.
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