“这一理念展示了在被优化的购物和零售环境下，以顾客为中心的扫码购解决方案。”

“All parameters of the good user experience are met in this service design, including touchless access, efficiency or ease-of-use in scanning of market products and the final payment and checkout. This is user-friendly design at its best," says iF Gold Award in its Gold Statement to Scan & Go.

“这项服务设计满足了良好的用户体验的所有参数，包括扫描超市商品和最后结账付款时的零接触接入、高效或是易操作性。这是最佳的用户友好型设计，”iF设计金奖评委在判定微信扫码购获得金奖时说道。

According to statistics, sales during peak hours in traditional supermarkets account for 60% of total turnover, and on average customers spends three to five minutes on queueing and payment during peak hours.

据统计，传统超市购物高峰期的销售额占其营收总额的60%，而且顾客在购物高峰期通常需要3~5分钟排队结账。

With Scan & Go, customers no longer have to queue, and the payment time is shortened to one minute.

有了微信扫码购，顾客不必再排队，而且结账时间可缩短至1分钟。

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