很多餐馆销售综合类产品,不是所有菜品都能创造出相同的收益。行业内将它们如下分类:
Stars: popular items with high margins
明星类:畅销品且高收益
Plow Horses: popular items with low margins
金牛类:畅销品收益不高
Dogs: unpopular items with low margins
瘦狗类:滞销品收益不高
Puzzles: unpopular items with high margins
问题类:滞销品却收益很高
Examples of stars include pizzas, pastas, and omelets, which are popular, and relatively cheap to make, especially in bulk. Examples of plow horses include steaks, which are popular, but also relatively expensive for a restaurant to procure high quality product.
明星类产品比如,披萨,意大利面和煎蛋卷,在大批量制作的时候尤其便宜。金牛类的产品,比如牛排,畅销但由于餐馆为保证菜品的高品质,成本就会上升。
1. Restaurants utilize particularly imaginative language
餐馆倾向于用令人印象深刻的措辞
2. Restaurants use photographs to entice diners
餐馆用菜单上的图片来吸引食客点菜
3. Restaurants will limit your choices
餐馆限制你的选择
5. Restaurants design their menu
餐馆用心设计菜单(让顾客多消费)
6. Restaurants are very tricky with their number
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