国内英语资讯:Economic Watch: Spring Festival shopping going rural amid anti-poverty push_时事

国内英语资讯:Economic Watch: Spring Festival shopping going rural amid anti-poverty push

Other e-commerce players also leverage their platforms to enrich consumers's shopping choices while boosting sales in poor areas. Alibaba's Taobao has invited heads of 50 counties across the country to sell their local products via live streaming.

The Spring Festival shopping season is an important opportunity for e-commerce platforms to upgrade their mechanisms in poverty reduction, so that improving sales will ensure farmers a jubilant Chinese New Year, said Pinduoduo cofounder Da Da.

SPROUTING FAIRS

Besides shopping online, rural products are coming to cities with fairs springing up in urban communities, companies and institutions to enable first-hand experience and more direct sales.

A poverty-reduction Spring Festival fair in the capital city of China's southernmost Hainan Province gathered rural specialties from 11 counties and sold over 10 million yuan of produce in just three days.

Beijing earlier this month set up a longer-term fair to sell over 2,000 products from poor counties in seven provincial regions. The fair will be open all year round.

The State Council has decided to offer incentives for public and private institutions to purchase goods produced in the impoverished regions, while expanding the sales channels of farm produce in the areas.

Product quality in poor areas should be enhanced, with local infrastructure improved so that rural tourism can be developed, according to the guidelines released by the State Council.