Entertainment One, which is listed on the London Stock Exchange, generated £200million in sales from Peppa toys and games in the UK last year.
Entertainment One在伦敦证券交易所上市交易,去年通过卖粉红猪小妹玩具和游戏获得了2亿英镑的收益。
The deal will propel Entertainment One into a merchandising market worth £56billion a year, Mr Willits added.
Willits先生说这项协议的签署将推动Entertainment One成为年交易量560亿英镑的商品市场。
Peppa is the fourth highest selling character toy in Britain.The series has picked up more than 500,000 U.S. fans since launching there in February, propelling it into the top ten American pre-school shows.
粉红猪小妹是英国第四大最畅销的卡通玩具。粉红猪小妹系列自从在二月份在美国登陆之后,已经获得50万美国粉丝的喜爱,使她也进入了美国人最喜欢的学前节目前十。
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