女性鞋跟高低反应经济形势_BEC初级作文

女性鞋跟高低反应经济形势

IBM conducted a study of social media posts and is predicting that women's heel heights, which are currently in nosebleed territory, are poised to come back down to Earth.

Perhaps the shift signals a change in the economic outlook, or maybe it's a sign of resignation.

"This time, something different is happening — perhaps a mood of long-term austerity is evolving among consumers sparking a desire to reduce ostentation in everyday settings," Davis says.

IBM came to its conclusion by using special software to sort through social media posts about footwear trends. Several separate sorts were made, first broadly, and then narrowing down to bloggers who are passionate about footwear and have large followings. The result is one you won't find in the shoe store. Right now, stores are still carrying sky-high heels, but the shift to flatter shoes is on the way.

In fact, discussions about increasing heel height peaked toward the end of 2009, and then declined after that. Between 2008 and 2009, the most influential bloggers wrote consistently about heels that ranged in height from five to eight inches, but by 2011 they were writing about the return of thekitten heel and the perfect flat from designers Jimmy Choo and Christian Louboutin.

This is not to say that the sky-high heels are gone. Instead, Davis says, these soaring heels are discussed as glamwear and not for the office or a shopping trip.

According to IBM, this study also underscores that manufacturers and retailers cannot think that they are the ones in control of where the trends head. Bloggers have become influential tastemakers in their own right.