最近,一家名为“人文新学院”(New College of the Humanities)的学校在伦敦成立,并向英国知识产权局(Intellectual Property Office)申请注册商标。为了避免在名称上的混淆,保护学院专有名称和品牌,牛津大学新学院也向知识产权局申请注册商标。虽然被称为新学院,但是牛津大学的新学院(New College)却一点也不新,学院在1379年建立,到现在已经有632年历史。知识产权局表示,很快就会对新学院的注册商标做出决定。但是据信,如果人文新学院的注册商标申请案进入公众咨询阶段,牛津新学院将会提出反对。对此,私立的人文新学院大呼不公,并反驳两所学院名称有混淆的可能。
New College, Oxford is trying to trademark its name - ahead of a similar registration bid by the newly created, private New College of the Humanities.
The 632-year-old Oxford institution has submitted its bid to protect its brand to the Intellectual Property Office.
The New College of the Humanities, launched by philosopher AC Grayling, has also submitted its own bid to trademark its name.
The Intellectual Property Office says a decision on the Oxford bid is imminent.
But if the New College of the Humanities trademark bid reaches the public consultation stage, it is believed that New College, Oxford is considering opposing the registering of the name.
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