Guy Fielding at NPD said: "It's a lot about trading down. Because fast food has become so cheap, it has driven families in particular away from independent restaurants and pubs to the fast food chains.

"Families want to know what they are getting. And with the likes of McDonald's or KFC they know it is a consistent experience and good value."

In the last four years both the total number of meals eaten out of the home, and the money spent on dining out has fallen. The size of the dining out market has fallen from £50.8bn in the 12 months to September 2008 to £49.2bn in the 12 months to September 2011, said NPD.

These figures echo comments made by supermarket bosses, who have explained shoppers have bought higher numbers of premium ready meals as a substitute for going out for a meal.

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