PPR SA is acquiring Chinese fine-jewelry maker Qeelin Ltd., the French company's first Asian label, highlighting the powerful role China is playing in the luxury world.

法国奢侈品制造商PPR SA计划收购中国精细珠宝制造商麒麟珠宝(Qeelin Ltd.)。这将成为PPR在亚洲收购的首个品牌，凸显了中国在奢侈品界的强大地位。

China is 'already an absolutely immense market, it will become even more so,' said François-Henri Pinault, chief executive of PPR, whose labels include Gucci, Yves Saint Laurent and Stella McCartney. 'A brand whose origins, its codes, its DNA are Chinese will benefit from a considerable advantage.'

PPR集团首席执行长(CEO)弗朗索瓦-亨利·皮诺(François-Henri Pinault)说，中国已经成为一个绝对庞大的市场，且将变得更加庞大。一个起源、符号和基因都来自中国的品牌将受益于一个相当大的优势。PPR旗下品牌包括古驰(Gucci)、伊夫·圣·洛朗(Yves Saint Laurent)和斯特拉·麦卡特尼(Stella McCartney)。

Affluent Chinese shoppers have been a growth engine for European luxury houses, with an appetite for brand-name bags and pricey trinkets fueling double-digit growth. While the market's growth has cooled somewhat lately, the acquisition suggests that luxury executives see considerable potential in Chinese brands as the appetite for high-end products evolves in the country.

富裕的中国消费者一直是推动欧洲奢侈品牌增长的引擎。中国消费者对名牌手包和昂贵饰品的强烈渴望助推了欧洲奢侈品业高达两位数的增速。虽然近来奢侈品市场增速有所下降，但这宗收购表明，奢侈品业内高管看到，随着中国国内对高端奢侈品的渴望愈发强烈，中国品牌具有巨大潜力。

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