These complementary ventures formed a network, with Taobao at the centre surrounded by interlinked companies. All cross-sold and cross-marketed each other's services and offered packaged deals to Taobao sellers.

这些业务相互补充，形成网络，淘宝位于网络的核心，被各个相互联系的企业所围绕。这些企业互相进行服务的交叉销售和交叉营销，把众多服务打包起来提供给淘宝卖家。

As this "ecosystem" developed it attracted other businesses to use Taobao, Alipay, Alisoft and Alimama's platforms to provide further customised services to Taobao sellers.

这套“生态系统”逐渐发展起来，又吸引了其他企业使用淘宝、支付宝、阿里软件和淘宝联盟的平台，向淘宝卖家提供更加深度定制的服务。

The extent and reach of the ecosystem became too hard for rivals to replicate.

这套生态系统的规模和影响之大，竞争对手已经无力模仿。

By 2010 Taobao served more than 80 per cent of China's e-commerce market, with 170m registered users and revenues of more than Rmb20bn from online advertising and fee-paying services such as shop design and sales training.

截至2010年，淘宝占有中国电子商务市场80%以上的份额，注册用户达1.7亿，在线广告和店铺设计、销售培训等付费服务的收入超过了200亿元人民币。

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