从某种程度上说,所有这类节目,尽管事先没有剧本,但为了烘托效果,还是会安排一些噱头。这些设计或许是提高收视率、得到网络传播所必须具备的因素。多数观众对企业家精神本身并没有太大兴趣,冲突、幽默和救赎等涉及人性的问题自然更具吸引力。
But if it takes the The Apprentice and Dragons’ Den to provide role models for tomorrow’s managers, investors and inventors, then they provide a service to the economy of sorts.
然而,如果《学徒》和《龙穴》能够为未来的经理人、投资者和创新者提供某种榜样,那么它们也算是对经济有所助益了。
Less mainstream, but more realistic and informative, are genuine documentaries – an excellent example of which is The Man Who Wanted to Furnish the World, about Ingvar Kamprad, the founder of Ikea. What makes this film remarkable is how revealing it is about such a secretive man, a retail titan who changed the way we buy furniture. Many know that Mr Kamprad is one of the richest men on the planet – but what he also admits is how he has suffered from low self-esteem, alcohol problems and a difficult family life.
另一种不那么主流、但却更加写实也更具启迪性的节目是真正的纪录片。这类节目的优秀代表要数《那个想要为全世界布置家具的人》(The Man Who Wanted to Furnish the World)。它讲述了关于宜家(Ikea)创始人英瓦尔•坎普拉德(Ingvar Kamprad)的故事。这部影片之所以不同寻常,就在于它揭秘了一个如此神秘的人,正是这个零售业巨头改变了我们购买家具的方式。很多人都知道坎普拉德是世界上最富有的人之一——可他也承认,自卑心理、酒精以及不和睦的家庭生活是如何折磨着自己。
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