这种合作带来了创新性的新型纺织品，例如Heattech和Sarafine，前者采用通过吸收人体水分发热并保温的高技术纤维，后者吸收水分让使用者在夏季高温下保持身体干爽。

Mr Saitou says Toray’s close collaboration with these companies was critical in developing new applications for its materials. “Many Japanese companies believe that if they didn’t invent something, it has little value. Toray used to be that way too but realised that customers have expertise that Toray does not.”

齐藤典彦表示，在为其材料开发新的应用方面，东丽与这些公司的紧密合作至关重要。“很多日本企业认为，如果没有发明，它们几乎就没有任何价值。东丽也曾经这样认为，但后来发现，客户拥有东丽所不具备的专业技能。”

Fujifilm has also successfully used its core strengths to offset pressures that might have resulted in bankruptcy, as witnessed by the fate of its one-time rival, Kodak.

富士胶片公司(Fujifilm)也成功利用其核心优势，抵消了本可能会导致其破产（曾经的竞争对手柯达(Kodak)的命运就证明了这点）的压力。

In Fujifilm’s case, deflation has been compounded by the even more devastating rapid demise of its photographic film business. When the company realised that digital photography would eventually kill off its core business, rather than let someone else do the job, it decided to take the initiative in developing the new technology itself. At the same time, it implemented a major restructuring programme to shift its business away from photographic film and develop new businesses in growth areas where it had core strengths.

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