The way you look means a lot-especially if you're in the financial industry-and the more trustworthy you look to potential clients, the more you'll attract higher investments.
外貌很重要——尤其是对从事金融行业的人来说,更是如此。你的外表越得潜在客户的信任,你就越能吸引更多的投资。
Despite appearances and first impressions, a recently published study reports that even if people hear negative information about you, they'll still be more inclined to invest their money with the person whose face is perceived to be more trustworthy.
最近一篇研究发现,客户除了外形和第一印象外,还很在意对方的长相,要是你的脸给他们可信度多一点,就算他们获悉了你的负面消息,仍会倾向于给你投资。
"Trustworthiness is one of the most important traits for social and economic interactions and our study examines whether people take potentially costly actions in line with their face-based trustworthiness judgments," Chris Olivola, one of the study’s authors, said "It seems we are still willing to go with our own instincts about whether we think someone looks like we can trust them."
研究人员克里斯•奥利弗拉表示: "可信度是社会和经济交往中最重要的因素之一。而我们的研究是为了调查人们会不会用长相老实来判断是否要做出巨额的投资。调查发现,人们看起来还是喜欢用直觉来判断别人的可信度。"
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