Botox was used 336,834 times by American men in 2010, up 9% from 2009, according to the American Society of Plastic Surgeons. But women are still 15 times more likely than men to have their faces frozen. "I can't understand what puts people off," grouses抱怨 David Pyott, the boss of Allergan, which makes Botox. Looks matter in the marketplace. "Do you want to have working for you a really old investment banker, a really old lawyer?" asks Mr Pyott.
据美国整形外科协会称,2010年,美国男士用肉毒杆菌治疗高达336834人次,比2009年上涨了9%。但女士用肉毒杆菌治疗的人数是男士的15倍之多。生产肉毒杆菌毒素的爱力根公司总经理大卫·波尔特抱怨道:我无法理解是人们为什么不敢注射肉毒杆菌。长相在商业活动中确实很重要。"你真的发自内心想要一个年老的投资银行家,或一个年纪大的律师为你工作?"
Less invasive male maintenance is growing, too. Mintel, a market-researcher, says sales of men's beauty products in France, Germany, Spain, Britain and Italy rose by 8% between 2005 and 2010, despite the recession, and will grow another 8% by 2017. Moisturisers dominate in France, Britain and Spain. Germans and Italians prefer to buy deodorants.
男士护理产品也在缓慢的发展壮大中。据市场研究院明特尔说,在2005至2010年间,法国,德国,西班牙,英国,意大利的男士美容产品尽管受到了经济萧条的影响,但是销量已经增长了8%,到2017年前将再增长8%。法国,英国和西班牙男士喜欢用保湿品。德国和意大利男士则更喜欢购买除臭产品。
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