So far so good, except the trick - which no one had quite figured out until now - is how to keep the shoe balanced and comfortable both on tip-toe and when you tilt it back to sit on a low heel.
The fruit of three painstaking years of research, Heath's patented answer to the riddle is billed as the world's first multi-height heel, a luxury leather shoe that switches seamlessly from 9 to 4 centimeters.
From pastel pink patent sandals to strappy dancing shoes or demure lace-ups, with either stiletto or chunky heels, high or low, the shoes are pitched at the high end of the market, starting at around 250 euros ($320).
But while her upscale Tanya Heath line will continue to be made in France, she already has plans for a second brand, which "will have to be made somewhere else".
To meet large orders coming in from South Korea or Canada, she needs to scale up production and bring down her price.
"I would like a real working girl to be able to have them," Heath said. "But it's impossible to make a Made in France affordable. A skin of leather alone costs 80 euros here. I'm here to tell you it can't be done."
With models harking back to the 1920s, Heath wanted a "deliberately nostalgic" style to offset the "gee-whizz technology".
"It's an incredible game of geometry," she said. "All shoes, quality ones, follow a set of geometric rules, and always have done. I don't follow those rules. We did things differently."
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2020-09-15
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