Some providers of background music have been known to promote their services by claiming they can boost profits by controlling the behaviour of customers.
A common trick is to take a popular current song and record an instrumental version which can be slowed down or sped up at different times of the day to influence behaviour in different ways, Dr Bradshaw said.
Background music is often classed as "Muzak" in recognition of the Seattle-based company which began producing its soft-sounding melodies in the 1930s.
学者警告说,圣诞节期间商店里不断循环播放的像《圣诞节我只要你》这样的圣诞歌曲不但让我们情绪高亢,而且还让我们花钱更大手大脚。
也许重复播放《铃儿响叮当》这种歌竟是圣诞购物恶梦的罪魁听上去很无辜,但是这些圣诞歌曲确实对于提升顾客的购物欲能产生更为微妙的影响力。
专家说,背景音乐,俗称Muzak,可以被市场营销人员用来向消费者施加圣诞节商业化等文化影响力并影响他们的行为。
伦敦大学皇家霍洛威学院的阿兰•布拉德肖博士说:“商店强迫圣诞购物者听这些喜庆歌曲,从而改变他们的心情,影响他们的时间观念和他们购买的产品种类。换而言之,就是试图用你几乎察觉不到的方式来操纵你的购物习惯。
“我们通常被告知我们有自由选择我们想去的购物场所,但是圣诞节期间,无处不在连续循环播放圣诞音乐,我们的自由选择权也就消失了。”
【研究:圣诞音乐刺激购物欲望】相关文章:
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