"Difficult articles and social problems, economy and politics became interesting subjects for children," Dentsu said.
"The newspapers became a media read by both parent and child. And also an educational tool for children."
Paul Bradshaw, university lecturer and blogger on new technology in journalism, told the BBC he was impressed with the idea.
"What it's really about is something that's been talked about for a long time, about content being presented in different ways depending on who the user is," he said.
"It means two versions of the content - a grown-up one and the kids one. That has enormous potential. It also tackles a big gap in young readership.
"Are kids going to be interested in the same subjects as adults, even when treated differently? That's a nut to crack."
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2020-09-15
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