Industrial-era thinking and NAICS industry codes force companies into characterizing their business models as being either product- or service-focused. This is a false choice. Making a product doesn't define the market a company is creating or competing in. Describing a business as a manufacturer immediately constrains business model innovation opportunities. If we want to bring back manufacturing we have to start by changing our thinking about manufacturing.
工业时代的思维方式以及NAICS产业代码使企业的思维模式陷入窠臼,它们的业务模式不是以产品为中心,就是以服务为中心。这是一种错误的选择。生产一种产品,并不意味着一家公司只能在某个市场里竞争。把一家公司定位成生产商会限制业务模式的创新机会。如果我们希望重振美国的制造业,我们必须改变对制造业的思维模式。
Once we realize that manufacturing is a capability we can get on with democratizing it. We can all be manufacturers. In the State of the Union Address President Obama announced his plan for a $1 billion investment to build a National Network for Manufacturing Innovation composed of fifteen advanced manufacturing hubs. To bring manufacturing back to the U.S. we don't need fifteen hubs, we need fifteen million makers creating stuff.
一旦我们意识到,制造是一种能力,我们就可以通过把制造业大众化来实现这个目标。我们人人都可以成为制造商。奥巴马在国情咨文中宣布,计划投资10亿美元建立一个全国制造业创新网络,这个网络由15个先进的制造业中枢组成。要想让美国的制造业复兴,我们并不需要15个制造业中枢,我们需要的是1,500万个可以制造创新产品的人。
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