3. Lists take advantage of a limited attention span
三、清单利用了有限的注意力持续时间
There is an increasingly common view that internet use shortens a person's attention span. While a lot of this is Greenfield-esque paranoia about new technology, evidence suggests our visual attention is attracted to novelty, and on the internet novelty is always only a click away. There is data to suggest that this is how internet use works, and much of the web is dedicated to exploiting this. Rather than paragraphs of narrative, pushing the limits of a typical attention span, lists offer novelty every few lines, and thus are more likely to avoid the dreaded TL:DR response.
一个日益普遍的看法是,互联网的使用缩短了人们的注意力持续时间。当网络用户中的很多人展现出格林菲尔德式的对新技术的狂热时,有证据表明我们的视觉注意力会被新奇事物所吸引,而在互联网上,新鲜玩意总是随着鼠标点击一闪而过。有数据显示网络使用是如何工作的,而许多网站都致力于利用这一点。不同于挑战典型的注意力持续时间的大段的叙述,清单用寥寥数行展示新奇事物,因此它能更加容易的避免令人担忧的“太长而不愿读”的用户反应。
4. You probably won't remember all the things on a typical list
四、你可能不会记得一份典型清单上的所有东西
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