Hiroshi Mikitani, CEO of the Japanese e-commerce site Rakuten stopped by the Fortune offices to promote his new book Marketplace 3.0: Rewriting The Rules Of Borderless Business, where he outlines his company's strategy for globalization. Founded by Mikitani in 1997, Rakuten is the largest e-commerce site in Japan and with a market cap of $13.5 billion and annual sales of over $4 billion; it is one of the biggest Internet companies in the world. In the U.S., it bought Buy.com for $250 million and rebranded it to "Rakuten.com Shopping" earlier this year.
日本电子商务网站乐天公司(Rakuten)首席执行官三木谷浩史做客《财富》(Fortune)编辑部,推广他的新书《市场3.0:重写无国界商业的规则》(Marketplace 3.0: Rewriting The Rules Of Borderless Business)。他在这本书中详细阐述了乐天公司的全球化战略。由三木谷浩史创始于1997年的乐天公司是日本最大的电子商务网站,市值高达135亿美元,年销售额逾40亿美元,是世界上最大的互联网公司之一。今年初,乐天公司斥资2.5亿美元,收购了美国购物网站Buy.com,并将其更名为Rakuten.com Shopping。
Why it's not Amazon
乐天为什么不是亚马逊
While it has been called the "Amazon.com of Japan," Mikitani says that comparison wasn't quite accurate. Amazon's (AMZN) focus has always been on the product and the customer, by improving distribution and choice. For Rakuten, it's more about the shopping experience itself. The company works on the principle of "Omotenashi," which is the Japanese concept of providing high quality and personal service. "In Japan, if you go to a local coffee shop, or a grocer or any local business, you will find a very high level of personal service," says Mikitani. "The internet should be that way as well."
【乐天:鲜为人知的电商巨头】相关文章:
★ 再见北上广!2019年大学生就业报告发布,毕业生正流向二线城市
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15