瞅准时机: eBay小步快跑杀回中国_BEC初级作文

瞅准时机: eBay小步快跑杀回中国

At the company's Investor and Analyst Day last month, eBay CEO Donahoe and other executives outlined their goals for the next three years. The company projected revenues as high as $23.5 billion come 2017 -- vs. last year's $14.1 billion in sales -- tied to $300 billion in global commerce from eBay's Marketplaces, PayPal, and GSI Commerce, the last of which builds and manages online shopping sites for big retailers. Just as ambitious? Donahoe wants to double eBay's user base to 200 million-plus by 2017.

eBay上个月举行投资者与分析师通气会（Investor and Analyst Day）时，公司首席执行官多纳霍和其他高管一起阐述了未来三年的目标。公司预计，2017年收入将高达235亿美元——而去年销售收入仅为141亿美元。这个预测的基础是eBay市场、贝宝和GSI Commerce全球3,000亿美元的商务价值。其中GSI Commerce是专为大型零售商创建和管理网购平台的。这个目标算是雄心勃勃吗？实际上多纳霍还计划，到2017年实现eBay用户翻一番，达到2亿人以上。

To achieve such lofty goals, eBay is focusing on boosting its customer experience. Marketplaces, for instance, will be rolling out features in the coming months and years that will amplify users' relationships with the retailer and use mobile devices in new ways. At Investor Day, eBay put together an impressive demo of a mobile feature dubbed Neighborhoods. Far from finished, Neighborhoods will be a comprehensive mapping feature that aggregates available items from all participating stores -- large and small -- in your neighborhood (e.g. New York City's West Village). Items will be displayed onscreen and can be purchased with a few finger taps, then shipped home, possibly via same-day delivery, or picked up in-store.