There's more. Tim Cook, the man with the most unenviable task in the history of business, that of following Steve Jobs, said Apple planned to release "great" new products in the "fall and throughout 2017," and, eventually, new categories. The fall· If true, meaning that if Apple's big meeting with developers in June is a ho-hum event from a new-product perspective, then Apple will have gone a year without new product introductions.

还有，从史蒂夫·乔布斯手中接过苹果公司CEO一职、怎么干都吃力不讨好的蒂姆·库克还宣布，苹果计划在“今秋和2017年”推出“非常出色”的新产品，并最终推出新的产品品类。今年秋天？如果是这样，那么6月份的苹果开发人员大会从新产品角度而言将毫无亮点，苹果将经历没有新产品推出的一年。

New products at Apple is the only thing that matters. Margins are eroding because new products cannibalize older products. The success of the iPad Mini is a financial penalty for Apple: It's a less profitable product than its bigger cousin. But that is beside the point. Apple said a significant number of iPad Mini buyers are first-time iPad buyers, and this is what is important, adding new Apple customers to its lists of people to market the next great products -- whatever their configuration. Remember, Apple has done this before. iPod Shuffle customers spent less than they did on iPods. They also had to have an iPhone when it came out.

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