大家买了衣服为什么会后悔_BEC初级作文

大家买了衣服为什么会后悔

现在，考特申只买她真正需要的东西。她说：“现在我不再为消遣而买东西了。”

A Post-Purchase Consumer Regret Scale, developed by Seung Hwan Lee and June Cotte at what is now called Western University's Ivey Business School in Ontario, tracks reasons for shopper's remorse. Among the causes: fear that choosing an alternative might have worked out better; a change in how important or useful an item seems; a feeling they didn't put enough thought into their purchase decision; and a suspicion they spent too much time or effort buying something that later doesn't seem worth the time or effort. The scale was published in a 2009 issue of the journal Advances in Consumer Research.

加拿大西安大略大学(Western University)毅伟商学院(Ivey Business School)的李升桓(Seung Hwan Lee, 音)和琼•科特(June Cotte)设计了一份“消费者购后后悔量表”(Post-Purchase Consumer Regret Scale)，以追踪购物者后悔的原因。相关原因包括：担心选择另一件商品可能会更好；某件商品的重要性或用处发生了变化；感觉自己在做出购买决定时未能充分考虑；怀疑自己花太多时间或精力购买了后来感觉并不值得付出这么多时间或精力的东西。该量表2009年发布于《消费者研究进展》(Advances in Consumer Research)期刊。

The conventional wisdom that shoppers regret splurges isn't true, research found. In fact, shoppers most regretted, over the long term, passing up an indulgence for something practical or less expensive, according to research in the Journal of Marketing Research in 2008 by Ran Kivetz, a professor of marketing at Columbia University Business School, and Anat Keinan, assistant professor of business administration at Harvard Business School.