Those factors combined with the videogame industry's cycles─where sales taper off before a new game console is released─have hurt sales of new games, consoles and accessories. According to market researcher NPD Group, packaged game sales fell 25% to $495.2 million in April from $657.5 million a year earlier. Console hardware sales dropped 42% to $109.5 million.
这些因素加上视频游戏行业的周期因素(新的游戏机发布之前销售减弱)削弱了新的游戏、游戏机和配件的销售。市场研究机构NPD Group的数据显示,今年4月份,打包游戏的销售额同比下降了25%,至4.952亿美元,上年同期销售额为6.575亿美元。游戏机硬件的销售额下降了42%,至1.095亿美元。
The Xbox, which sits at the center of Microsoft's entertainment and devices division, has also seen declining sales as it has aged. While the last Xbox has been the top selling console in the U.S. for 21 consecutive months, profits at Microsoft's entertainment and devices division plunged 71% in fiscal 2017 to $364 million, below what it was in 2010.
Xbox是微软娱乐和设备部门业务的核心,由于这款设备已经推出了很长时间,其销售也在不断下降。尽管上一款Xbox的销量曾连续21个月在美国保持领先,微软娱乐和设备部门2017财年的利润下跌了71%,至3.64亿美元,还不及2010年的水平。
Game console makers are responding to the changing consumer landscape by including new technologies in their devices. Nintendo Co. 7974.OK +2.97% melded a touch screen into the controller for its Wii U console, which was released last November. Sony Corp. 6758.TO +0.05% in February showed a touch-sensor built into a redesigned controller for its PlayStation 4 console, due out later this year.
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