业内人士说，社交媒体放大了对《天机：富春山居图》的恶评，而人们观看这部影片的兴趣相当大一部分就来自这种恶评，这显示中国电影观众已开始接受许多好莱坞另类经典片背后的审美标准：差到极致便是好。

“After reading so many sharp and funny comments about how terrible this film is, I cannot wait to go to the cinema and see how bad it really is,” one Weibo user wrote, in a sentiment repeated widely online.

一名微博用户写道，看到各种关于此片有多烂的犀利吐槽之后，真有一种想去电影院目睹有多烂到极致的冲动！。网上许多人也持这种态度。

“Weibo enables everyone to join in on blasting the film and turns it into a public carnival.” said Zhao Pengxiao, a film director who teaches in the Beijing Film Academy. “Many people go to watch the film simply to join the fun and avoid being regarded as out of fashion.”

在北京电影学院任教的电影导演赵鹏逍说，微博使得谁都能加入进来抨击一部电影，并将这件事转变为一场公共狂欢。他说，许多人去看这部电影只是为了加入这场乐事，免得被人嘲笑落伍。

Some analysts say “Switch” is benefitting from rising demand in the world’s second-largest movie market for blockbusters. It also helps, they say, that the movie was released at a time when “Star Trek” was the only major Hollywood film playing.

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