Because Mr Li was his brand’s biggest ambassador, consumers began associating Li-Ning only with gymnastics goods.

由于李宁是李宁公司最重要的品牌大使，消费者一开始只将李宁品牌与体操用品联系起来。

Sponsorship: Nike-sponsored activities focused on basketball, while Adidas did the same with football. Li-Ning sponsored sports where China traditionally dominated, such as diving and gymnastics, but these did not have the same youth appeal.

赞助：耐克主要赞助篮球领域的活动，阿迪达斯主攻足球领域。李宁公司赞助的是中国传统的体育强项，比如跳水和体操，但这些运动对年轻人的吸引力没有足球和篮球那么大。

After its 2004 initial public offering, Li-Ning bought the rights to use the NBA logo and players in its marketing and advertising in China. But it could only afford to sponsor lower profile teams and events.

2004年进行首次公开发行(IPO)后，李宁公司购买了在华营销和广告中使用NBA标识及其运动员的权利。但它只赞助得起知名度较低的球队和活动。

Mr Li lit the cauldron that signalled the opening of the 2008 Beijing Olympics, but Adidas won sponsorship of those games, which gave it the right to clothe the Chinese teams.

李宁点燃了标志着2008年北京奥运会开幕的主火炬，但阿迪达斯赢得了那届奥运会的赞助权，这让该公司有权为中国队提供服装。

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