In 1985 the U.S. player Anne White was called to one side after arriving on court in an all-in-one, head-to-toe lycra bodysuit to play against Pam Shriver. She was asked to wear something more conventional and obliged but lost her match.

Logos are forbidden on any of Wimbledon's 19 courts with Czech American player Martina Navratilova in 2004 famously taking scissors to her hat to cut out an offending logo.

However British champion Andy Murray, who beat Benjamin Becker in his first round, was not hauled up for sporting the name of the Royal Marsden Cancer Charity on his sleeve.

Despite the dress code limiting fashion flair on the court, some players try to add their own style with mixed success.

Sharapova, the world No. 3 who designs clothing for Nike, is closely watched by fashion followers and in 2008 turned up in a tuxedo-style top and shorts, much to her opponent's chagrin.

"It's very pleasant to beat Maria. Why? Well, I don't like her outfit. That was one of my motivations," said her compatriot Alla Kudryavtseva after beating Sharapova.

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