WSJ: Will the average price point of Li Ning's products change?
《华尔街日报》:李宁产品的平均价位是否会发生变化?
Mr. Kim: No, I don't think there'll be a big change. But for some categories we have gone up too high or too low. So we are making adjustments. For example, in basketball, we believe there's a good young consumer base, so some basketball shoes will be as low as 300 yuan (about $48).
金珍君:不会,我认为不会有很大的变化。但对于一些产品类别,我们存在定价过高或过低的问题。所以我们正在进行调整。比如,在篮球产品方面,我们认为存在一个良好的年轻消费群体,所以一些篮球鞋的价格将低至人民币300元(约合48美元)。
In badminton, where Li Ning probably sells the best products, we are able to go much higher─as high as 2,000 yuan. It really goes back to the idea of being a lot more focused on customers. That's very different from the past where you didn't have to worry about the end-user market.
李宁的羽毛球产品可能是市场上最好的,在这个类别中,我们能够定价更高,最高可至人民币2,000元。归根究底是要回归到更多地关注客户这个理念上来。这与过去有很大的不同,过去你不必担心最终用户市常
WSJ: What are your plans for the store network?
《华尔街日报》:李宁公司对门店网络有何计划?
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