In an age of vitamin waters and energy drinks, the decadeslong decline in U.S. milk consumption has accelerated, worrying dairy farmers, milk processors and grocery chains.

在维他命水和能量饮料的时代，美国的牛奶消费量持续数十年的下降趋势已经进一步加速，美国的奶农、牛奶加工企业和食品连锁店为此忧心忡忡。

The industry 'is coming to recognize this as a crisis,' says Tom Gallagher, CEO of Dairy Management Inc., a farmer-funded trade group that promotes milk products. 'We cannot simply assume that we will always have a market.'

Dairy Management Inc.的首席执行长加拉格尔(Tom Gallagher)说，乳制品行业开始意识到了这是一场危机。Dairy Management Inc.是由奶农出资设立的一家推动乳制品发展的行业组织。加拉格尔说，我们不能想当然地认为乳制品永远会有市常

Per-capita U.S. milk consumption, which peaked around World War II, has fallen almost 30% since 1975, even as sales of yogurt, cheese and other dairy products have risen, according to U.S. Department of Agriculture statistics. The reasons include the rise in popularity of bottled waters and the concern of some consumers that milk is high in calories.

根据美国农业部(U.S. Department of Agriculture)的数据，美国的人均牛奶消费量曾在二战前后达到顶峰，自1975年以来下降了大约30%，同时，酸奶、奶酪和其他奶制品的销售出现增长。导致牛奶消费量下降的原因包括瓶装水越来越受欢迎，以及有些消费者担心牛奶的卡路里过高。

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