There is one important measure on which Apple still has an edge: the money that app developers and content producers earn on its mobile platform. That still makes the iOS a powerful draw for developers and guarantees Apple the all-important premium experiences that have kept buyers coming back for more when upgrade time comes around. If the revamped iOS7 interface is a hit with users and Apple continues to create a richer and more profitable environment for developers, then the core propositions on which the iPhone empire was built will remain in place.
苹果还有一项重要的指标仍处于领先地位:应用开发者和内容供应商在其移动平台上的盈利。这一点令iOS对开发者仍然极具吸引力,并且是苹果至关重要的出色用户体验的保障,正是这种出色体验使得客户在苹果产品升级换代时再度掏钱购买。如果焕然一新的iOS 7界面能够一炮打响,而苹果继续为开发者建立一个功能更丰富、更易于盈利的环境,那么苹果赖以打造iPhone帝国的核心竞争力将依然存在。
But volume matters. And when it comes to the numbers, Android’s momentum is now impossible to ignore.
然而,出货量十分重要。而就数量而言,安卓的发展势头无法忽视。
This has left Tim Cook, Apple’s chief executive, in a difficult position. If he can’t convince iOS developers that he will build a bigger marketplace for them, their attention will continue to drift to Android. But the lower-priced iPhone needed to expand the iOS universe will dilute overall profit margins and may even cannibalise sales of the high-end devices.
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