Fortune caught up with Ferris at the launch of the digital lifestyle brand InsideHook in San Francisco, where the former national Chinese kickboxing champion (yes, really) reflected upon his Amazon flirtation, why he's on hiatus from investing, and why another book isn't coming any time soon.
本刊记者借数字时尚品牌InsideHook在旧金山举行发布会的机会和菲利斯共进了午餐。这位曾经的全美散打冠军(没错,他真的是散打冠军)谈到了他和亚马逊结缘的过程,解释了他为什么暂停投资活动以及他近期不会推出新书的原因。
Fortune: You told me earlier that 250 pages were cut from the 4-Hour Chef. Feel free to disagree, but I'd heard you weren't happy with Amazon. Is that true?
《财富》:你之前曾经告诉过我,《每周下厨四小时》这本书被砍掉了250页。请恕我直言,我听说你对亚马逊不是很满意。是真的吗?
Ferriss: There were many things I was more than happy with, but I think everyone underestimated the irrational backlash from big box retailers that would come of Amazon Publishing. That wasn't the fault of Amazon, and I don't blame Amazon for that. We understood the risks going in. So as the opportunity presented itself, I made the decision to pull the trigger. I take responsibility for that. On the digital side, Amazon executed fantastically. We anticipated that Barnes &Noble (BKS) would boycott. We did not anticipate that Target (TGT), Costco (COST), Wal-Mart (WMT), and so on would boycott.
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