2017年，阿莫鲁索终于需要有人来帮忙做扩张了，于是她从Index Ventures公司的丹尼?里默尔(Danny Rimer)――Asos、Net-A-Porter和Farfetch成功故事背后的早期投资者――那里拿了5,000万美元（约合人民币3亿元），在肯塔基州租了一个50万平方英尺（约合4.6万平方米）的配送中心。和Nasty Gal的大多数新尝试一样，与里默尔合作的决定也是出自阿莫鲁索的本性。“这里面几乎没什么惟利是图的关系，丹尼这个人是我真正喜欢的，他跟我是朋友，像家人一样。”她说：“当里默尔与前述几家公司接触的时候，还没人打算投资Net-A-Porter，也没人投资Asos。Index公司的思维是一种反向思维，我也是这样。”

One way Nasty Gal has kept margins thick is through its approach to promotion. Until recently it didn't advertise. The company has little to no overstock, thanks to the limited runs it offers to those customers eagerly awaiting Facebook updates-a rarity in a business that relies on discounting (though, more recently, discounting has been featured on the site). Since 2011, its number of Facebook fans has increased tenfold, to nearly 831,055. The company has even more Instagram followers. 'Nasty Gal really emerged from a conversation,' says Amoruso. 'I've probably spent more time than any other brand reading every last comment. To listen to people the way you're able to online is very powerful. I think other companies are just starting to figure that out.'

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