捡破烂女孩奋斗出的时装零售帝国_BEC初级作文

捡破烂女孩奋斗出的时装零售帝国

Nasty Gal保持丰厚利润率的一个窍门在于它的推广方法。它直到最近才开始打广告。公司存货很少，甚至没有存货，它向那些焦急等待Facebook更新的客户们提供小批量产品――在一个依靠打折生存的行业里，这是非常少见的（不过后来Nasty Gal网站上也推出了打折活动）。公司的Facebook粉丝数量已经增至831,055人，是2011年的10倍，Instagram上的粉丝比这还多。阿莫鲁索说：“Nasty Gal其实是在对话中产生的。我阅读每一条最新留言，在这上面花的时间估计比其他任何品牌都多。利用你在网上能够利用的途径听别人说话，是非常有用的。我觉得别的公司才刚刚开始明白这一点。”

Rimer agrees: 'What led us to Nasty Gal was the fact that Sophia had created something extremely special in terms of a connection between what she was doing and her customer base.'

里默尔也是这么认为的。他说：“吸引我们去找Nasty Gal的，是索菲娅创造了某种极其特殊的东西，其特殊之处就在于她所做的事情与她的客户群体之间的某种关联。”

Sharon Langlotz, a 25-year-old producer at the ad firm Anomaly, found Nasty Gal when she was looking for a Cheap Monday dress. 'I found it on Pinterest first,' she says. 'I tracked it to the Nasty Gal site,' where her eye was caught by the 'trendy' apparel that was 'not too pricey' and reminded her of the stylish clothing she sees on street-style fashion blogs. She now follows Nasty Gal on Instagram, Pinterest and Facebook, checking in with the site twice a week. 'I fill up my shopping cart and dream,' she says, adding that Nasty Gal has changed the way she views online shopping.