1. Look at How They Think, Not at What They Do.

1.着眼于他们是如何想的，而非其所作所为。

If you just observed the actions entrepreneurs take, you would conclude there isn’t that much to be gained from studying them. Each entrepreneur’s behavior is as idiosyncratic as they are. You would have to be Larry Page and Sergey Brin to start Google; Oprah Winfrey to found Harpo Productions.

如果你只是观察企业家们所采取的行动，你会得出这样的结论：研究他们没有多少收获。每个企业家的行为和他们自身一样独具特色。创立谷歌（Google）的必须是拉里 佩奇（Larry Page）和谢尔盖 布林（Sergey Brin）；成立哈普娱乐集团（Harpo Productions）一定要是奥普拉 温弗里(Oprah Winfrey)。

But—and it is a huge but—if you look at how they reason, you see remarkable similarities. The process just about all of them follows in creating their companies looks like this. They:

但是如果关注他们是如何思考的（这是一项庞大的工程），你就会看到明显的相似之处。他们在创立自己公司时所遵循的思考过程就像下面所示：

A. Figure out what they really want to do.

A． 弄清楚他们真正想做什么。

B. Take a small step toward that goal.

B． 向那个目标迈出一小步

C. Pause after taking that small step to see what they have learned.

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