Juice companies say the high cost of the organic produce, and the expense of processing, prevent them from selling their product for less. Consumers making their own juice at home with similar ingredients would pay about the same or more, not counting the cost of equipment, they say. 'We wish we could bring the cost down,' says Zoe Sakoutis, co-founder of BluePrint.
果汁生产商表示,有机农产品的高成本和加工的开支不允许他们降低售价。他们表示,消费者在家用相似原材料自己制作果汁也要花差不多的钱,还不算设备的成本。BluePrint联合创始人佐耶・萨考提斯(Zoe Sakoutis)说:“我们倒希望能降低成本。”
Sarah Andersen, 31, drinks about five bottles of Suja juice a week and says it leaves her feeling healthy and confident. A health-and-wellness trainer for teenage girls in Madison, N.J., Ms. Andersen says she used to make her own juice. But the time, effort and mess became onerous. Now she buys Suja, even if it means cutting back elsewhere. 'I know it's expensive but I would rather have a juice than get my nails done.'
31岁的莎拉・安德森(Sarah Andersen)每周要喝五瓶Suja果汁,她说Suja果汁让自己觉得健康和自信。安德森来自新泽西州麦迪逊(Madison),是一名针对年轻女孩的健身教练。她说她以前是自己榨果汁,但太耗时间和精力了,而且收拾起来很麻烦。现在她买Suja果汁喝,即使这意味着要在别的地方省钱。她说:“我知道很贵,但和做指甲相比,我还是宁愿喝果汁。”
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