Industry experts say overall sales of cold-pressed juice aren't tracked separately. But the segment is a bright spot in an otherwise stagnant juice market, they say. National retailers like Whole Foods are devoting increased shelf space to the products, more companies are launching, and acquisitions and expansion in the industry have been robust, says Jonas Feliciano, a beverages analyst for Euromonitor International, a market-research company. 'Americans are drinking less juice,' he says. 'So what manufacturers are going for is attracting the health-conscious consumer who will pay higher costs for smaller volumes.'
业内专家说,冷榨果汁的整体销售情况并未进行单独追踪,但这个领域是原本萧条的果汁市场中的亮点。市场研究公司Euromonitor International 饮料市场分析师乔纳斯・费利西亚诺(Jonas Feliciano)说,Whole Foods等全国性零售商开始增加冷榨果汁产品的货架空间,越来越多的公司开始推出冷榨果汁,并购和扩张也很活跃。他说:“美国人喝果汁越来越少,所以生产商争取的是吸引愿意花高价购买小容量的有健康意识的消费者。”
Errol Schweizer, executive global grocery coordinator for Whole Foods, says the company was skeptical at first that consumers would be willing to pay such high prices for juice. But, he says, 'I have been surprised by the cleansing products and what people are willing to spend.'
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