于是,韩国电视业开始把目光投向更远方。伊朗、伊拉克和阿联酋的多家电视台已安排在黄金时段播放保守的韩国古装连续剧。KBS负责海外发行的高管Jo Han-sang解释道:“在那些国家,人们不想看到女人穿短裙。”
Nearly a dozen of KBS’s dramas are currently showing on Romanian national TV, Mr Jo says, while Turkish producers have been buying the rights to remake some shows.
他说,KBS出品的10多部电视剧目前在罗马尼亚全国电视台播放,土耳其一些制片公司也一直在购买版权,对部分剧目进行改编。
The industry’s export success echoes that of Mexican soap operas, or telenovelas – and SBS is targeting their Latin American heartland through a distribution deal.
韩国电视业的出口佳绩与墨西哥肥皂剧(被称为telenovelas的浪漫电视肥皂剧)相仿。SBS正通过一份发行协议,把目光投向拉美腹地市场。
But for now, the real money is to be made in Asia, be it from the established markets of Japan and Taiwan or the fast-growing demand in countries such as Vietnam and Cambodia. “US shows have specific genres – cop shows or medical shows – but we have universal stories,” says Park Man-young, a KBS producer.
但目前而言,韩剧还是要靠亚洲来赚取大部分利润——无论是成熟的日本或台湾市场,还是需求快速增长的越南和柬埔寨等国家。KBS制片人Park Man-young说:“美剧有些固定的类型——警察剧或医疗剧——但韩剧的情节很齐全。”
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