“All of a sudden everything is about Korea,” says Leung Yuk-ming, a cultural studies professor at Hong Kong’s Lingnan University. But while TV may have started the “Korean Wave”, she adds, the centre of attention is now K-pop – the immaculately groomed, minutely choreographed bands that have an ever tighter grip on Asia’s teen market.
香港岭南大学(Lingnan University)文化研究系助理教授梁旭明(Leung Yuk-ming)说:“突然间,韩国文化铺天盖地来了。”不过,她补充道,尽管韩剧也许开启了“韩流”,但现在最吸引观众的是K-pop(韩国流行音乐)——打扮得干干净净、舞蹈动作精心编排的乐队,在亚洲青少年当中越来越有市场。
TV companies have sought to cash in by hiring the singers to appear in their shows. “We do like to cast an ‘idol’ who appeals to the international market,” says Suh Jang-ho, a content executive at the entertainment group CJ E&M, which used the pop star Yoon Doo-joon in Let’s Eat.
电视公司已寻求利用这一趋势,他们雇佣歌手拍电视节目。娱乐集团CJ E&M内容总监Suh Jang-ho说:“我们的确希望请一位在国际市场有吸引力的‘偶像’主演。”该集团聘请了流行歌星尹斗俊(Yoon Doo-joon)加盟《一起吃饭吧》。
The likes of Mr Yoon do not come cheap. The going rate for an internationally popular star is now Won100m per episode, executives say. Cuts have to be made to accommodate the big names, notes Yoon Tae-jin, a professor at Seoul’s Yonsei University. “Suddenly the lead parts have no parents any more.”
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