8 Apple had three founders
Apple was founded in 1976 by three people, Steve Jobs, Steve Wozniak and Ronald Wayne.
Ronald drew the first Apple logo, wrote the original partnership agreement and the Apple I computer manual, but sold his 10% stake two weeks in for just $800 because of concerns over debt.
That same stake would have been worth over $35bn today.
9 Thank Ive for the white iPod
Steve Jobs was opposed to the idea of white products initially, but was convinced to use white as Apple’s primary colour for its products by Apple’s designer Sir Jony Ive.
In Ive’s recent biography, former Apple designer Doug Satzger has said that Jobs was only won over by white when shown a different shade called “moon grey”.
Ive’s love for white originated long before he joined Apple, right back to the work he produced while still a design student at Newcastle.
10 Packaging obsession
Apple pays as much attention to its packaging as it does to its products. So much so, that it has a dedicated secret packaging room within its headquarters in Cupertino, California.
Packaging designers spend countless hours opening boxes within this special room, attempting to elicit the correct emotional response in customers opening new products for the first time. In his book, Inside Apple, Adam Lashinsky describes the level of obsession and attention to detail Apple commits to packaging:
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