Steakhouses around the world are well-known for touting their authenticity.But this Russian restaurant went the extra mile to show off their chargrilling process by setting an entire billboard on fire.
世界各地的牛排餐厅以吆喝牛排的真实性闻名。但这家俄罗斯餐厅付出了更多努力,通过点燃整个广告牌夸耀自己的炮制过程。
Passers-by had spent the previous day, in November, bemused by a large photograph of a raw steak, accompanied by no branding or advertising information.But one night, a pair of men dressed in chef outfits and armed with a flamethrower set the billboard alight along eight lines, mimicking the effects of a flame-grilling.
去年11月时,过路人看到一大张生牛排的照片,没有任何品牌和广告信息,这让他们觉得很困惑。但某天晚上,穿着厨师工作服的两人模仿火焰烧烤的样子,手拿喷火器在广告牌上点了八列火。
(Before: The billboard began its life as an otherwise unmarked photograph of a slab of beef)
(点燃前:广告牌起先只是一张没有任何标记的牛肉照片)
(Bringing the fire: Two men dressed as chefs used a flamethrower to set the board alight)
(点火:两个厨师模样的人用喷火器点燃广告板)
Though the board was only alight for a matter of seconds before the fire was extinguished, the aftermath left realistic-looking char marks along the meat - giving the illusion that it had been grilled.
【创意广告: 俄餐厅火烧广告牌卖牛排】相关文章:
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