Steakhouses around the world are well-known for touting their authenticity.But this Russian restaurant went the extra mile to show off their chargrilling process by setting an entire billboard on fire.

世界各地的牛排餐厅以吆喝牛排的真实性闻名。但这家俄罗斯餐厅付出了更多努力，通过点燃整个广告牌夸耀自己的炮制过程。

Passers-by had spent the previous day, in November, bemused by a large photograph of a raw steak, accompanied by no branding or advertising information.But one night, a pair of men dressed in chef outfits and armed with a flamethrower set the billboard alight along eight lines, mimicking the effects of a flame-grilling.

去年11月时，过路人看到一大张生牛排的照片，没有任何品牌和广告信息，这让他们觉得很困惑。但某天晚上，穿着厨师工作服的两人模仿火焰烧烤的样子，手拿喷火器在广告牌上点了八列火。

(Before: The billboard began its life as an otherwise unmarked photograph of a slab of beef)

（点燃前：广告牌起先只是一张没有任何标记的牛肉照片）

(Bringing the fire: Two men dressed as chefs used a flamethrower to set the board alight)

（点火：两个厨师模样的人用喷火器点燃广告板）

Though the board was only alight for a matter of seconds before the fire was extinguished, the aftermath left realistic-looking char marks along the meat - giving the illusion that it had been grilled.

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