亿滋国际一直在拓展其分销渠道,不断向中国大城市深入扩张,并与中国前篮球明星姚明等知名人士合作,以期提高品牌知名度。此外,该公司也一直在创新,货架上到处可见杯状便携包装的迷你奥利奥、乐之饼干和趣多多饼干。这种包装与桶装方便面类似。而且中国市场上的口味也比以前多,包括绿茶和生日糖果等。
Consumers like Zhou Mengmeng, who says she's stopped buying Oreos because she doesn't think they're healthy, pose another problem. Ms. Zhou, a petite 24-year-old from central Henan province, said Chinese people who ate a lot of packaged food several years ago have stopped. 'We just didn't know they weren't that good for you,' Ms. Zhou said, noting that she's since switched to eating more fruit.
周萌萌(音)说,她已不再买奥利奥了,因为觉得不健康。像她这样的消费者构成了另一项挑战。这个24岁的来自河南省的娇小女生说,中国人几年前吃了很多包装食品,现在已经不吃了。她说,我们以前不知道那些东西对人那么不好。自从知道以后她就吃水果比较多了。
Mondelez executives have said they are aware that Chinese consumers are becoming more health-conscious. To address that concern, the company developed a cracker line, Pacific, with flavors such as sesame and red date are typically associated with health and traditional Chinese medicine.
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