The top percentage among men was Samsung's 33. However, again there was one outlying age group that didn't want to go along with the male crowd. Men aged 50-59 preferred Apple (34 percent).
Overall, Apple was the preferred brand of 39 percent of the respondents, with Samsung still 10 points behind.
It is, perhaps, no surprise that these were the two brands that dominated people's lists.
However, one statistic ought to give hope to MicroNokia and other brands that might aspire as they perspire.
Twenty-five percent of these 1,000 respondents didn't have a favorite mobile brand. (The survey was conducted online from February 6 to 10.) More precisely, this was made up of 27.3 percent of the men and 23.7 percent of the women.
That is surely a huge market, whose heart has not been captured and is clearly ready for love.
Just to show you how great a chasm exists currently between some brands and true consumer affection, in this research a mere 3 percent of respondents said that Nokia was their preferred brand.
Still, Nokia came ahead of BlackBerry (2 percent) and Microsoft (1 percent).
When you think of how many phones seem to be produced and reviewed almost daily, it's quite sad that so many of them inspire little to no enthusiasm.
Perhaps engineers and marketing departments ought to huddle more closely and examine what people love and why they love it.
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