People at multinational companies typically brace for the broadcast, which has in the past targeted such companies as electronics giant Apple Inc., AAPL -1.12% car maker Volkswagen AG and fast-food company McDonald's Corp.

跨国公司常常是315晚会的重点批评对象。过去几年，电子产品巨头苹果公司(Apple Inc.)、汽车制造商大众汽车(Volkswagen AG)以及快餐连锁店麦当劳(McDonald's Corp.)都曾是315晚会的曝光对象。

CCTV's report last year alleging Apple skirted warranty periods and adopted biased customer-service policies for Chinese customers resulted in an apology letter signed by Apple's Chief Executive Tim Cook. Mr. Cook vowed to revamp aspects of its customer-service policies in China.

央视去年曝光苹果蓄意回避保修期，而且针对中国消费者执行歧视性的服务政策。之后苹果首席执行长库克(Tim Cook)发布了一封致歉信，承诺修改在华消费服务政策的条款。

Saturday's broadcast was far more muted than last year's, which included performances, such as a consumer-rights rendition of the rock band Journey's 'Don't Stop Believin'.' The lyrics began with, 'Life presents problems, please don't give up/Let us maintain our rights/Shed a smile and believe tomorrow will be better/To repair life with a smile.'

本周六的节目相比去年低调许多。去年的节目其中一首歌借用了摇滚乐队Journey名作《Don't Stop Believin'》的曲调，但是歌词换成了“生活就是大量问题，请不要放弃，让我们维权，露出微笑，相信明天会更好，用微笑修复我们的生活。”

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